Search Engine Optimisation (SEO)

SEO means more visitors to your site

Customers find your site by typing terms and phrases, known as keywords, into search engines such as Google. An SEO campaign is designed to make sure that your website appears higher in Search Engine Ranking Position (SERP) when people type in these keywords, thus maximising visitors and sales.

What is SEO?

SEO comes in two forms, on-page and off-page. On-page covers items like keyword research, title tags, image titles and more. Once this has been correctly carried out to each page of your site, you will quite often see some pages of your site reach page one of the SERP’s without any further SEO. For keywords that have a lot of competition from other sites, you will need to conduct a full SEO campaign, an undertaking that is often more involved than even the building of your site. Off-page SEO in a nut shell, is getting other sites to link to your site via hyperlinks, known as backlinks.  This in turn raises the SERP of the page that site links too. SEO campaigns vary in price and length dependent on the competitiveness of the keyword you wish to rank for.

 

For off-page SEO to be effective, on-page optimisation must first be conducted correctly.

 

For websites built by Peninsula Web Marketing, you can be sure that all on-page SEO is already done to your site. If you have an existing site, we can produce a report on the deficient areas for you to address. In many cases, older HTML websites can benefit dramatically from being reproduced within WordPress to address coding and on-page SEO issues and it can quite often be cheaper than hiring a programmer to re-code your site.

 

Why should you bother?

Pay-Per-Click (PPC) campaigns will deliver customers to your site each time they click on your ad, but at a cost for each and every click. This cost can be as high as $40 per click depending on your business. SEO will deliver ‘free’ clicks to your site by ranking it highly in the SERP’s. We say free because once you have achieved these high rankings, your SEO campaign can be wound back dramatically whilst still maintaining your site at those high positions. There is no doubt that in most cases, SEO is a long term business plan but the end result for your business can be tremendous.

 

What is white-hat / black hat SEO?

These terms can be easily replaced with ethical and un-ethical SEO. White-hat SEO involves abiding by the rules set forth by search engines for website content and promotion and ensures long term, stable rankings. Black-hat SEO involves trying to ‘dupe’ the search engines into believing that your site is more relevant for terms than it actually is. This can see rapid and high SERP’s for your site but generally for a very short time before your site disappears from the rankings, sometimes permanently. It is needless to say that we only offer and conduct white-hat SEO campaigns.

 

Why use Peninsula Web Marketing?

  • We guarantee results. Higher SERP’s within our quoted time frame or we work for free.
  • Expertise. We remain at the cutting of edge of SEO techniques through constant education and training.
  • Ethics. We will always keep abreast, and abide by, the ever changing rules for white-hat SEO.
  • Competitive Pricing. We offer a premium service at a moderate price.
  • Support. We will respond to your queries as soon as we receive them, weekday or weekend, night or day.