Known as a lead capture or gateway site, this site was designed to drive traffic to another site and collect peoples information for free quotes.
Not intended to be a ‘flashy’ site, it instead highlights the ‘Calls To Action’, that is, directs the visitor to complete the desired action on the page, without distracting them with extraneous images and information.
This website is a perfect example of when keyword research and on-page SEO are done correctly, how they can drive a lot of traffic to a business. Maintaining consistently high rankings for its primary keywords, this site has been driving large amounts of traffic to the customers website for well over a year, and all without any updates being required.
If you have an existing site you wish to keep but would like to drive more traffic to it, this is a very good option.
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